Cheese Price Dashboard – What’s the True Margin?

Cheese sells for €4.90/kg. You’ve seen it on supermarket shelves. You’ve watched award-winning blocks advertised as “pure Irish” and “grass-fed” and “family farmed.” That’s your milk. That’s your land. But it’s not your cheque.

You milk twice a day. You cull cows based on cell count. You chase fertility cycles and hire relief milkers just to get to a wedding. You’ve pushed for yield, managed reseeding, watched urea prices double, and still, your margin is vanishing into a supply chain you don’t control.

Your milk built that cheese. But processors, retailers, marketers — they all get their share first. And you’re left explaining to your bank manager why the overdraft hasn’t moved.

So What’s the Alternative?

Hemp. You grow it. We buy it. End of story. You don’t need quota. You don’t need inspections from five different agencies. You sow. You harvest. And the product has a buyer — agreed before you even open the seed bag.

Some of our farmers still milk. But they’re also growing hemp. And for the first time in years, they’re not chasing. They’re choosing. You deserve that too.